Thomas Cook 2018 Global Campaign
For Thomas Cook's 2018 global campaign, Joanna was the Creative Director and Producer for all the material supporting the TV Commercial (still images and social media videos). Joanna put together the mood- and storyboards for the campaign. To support the TVC, still images and videos were taken of the main actor and video of 3 teens that were supporting characters. All to create a true omnichannel campaign. With a very tight deadline, she relied on her professionals' network to create the best work possible.
